”Verldens förnämsta kokapparat!”
Two 19th-century fellows, F.W. Lindqvist and J.V. Svenson, began manufacturing kerosene stoves in a little blacksmith's workshop in central Stockholm in March 1892. They named their company J.V. Svenson's Kerosene Stove Factory, and they gave their stove the name Primus.
When the patent had expired and other manufacturers could begin to compete with their own kerosene stoves, they found they had to put up with people referring to their stoves as Primus stoves, too.