The Primus Ambassadors

Primus has met many interesting and exciting people over the years, where each individual has an exciting story to tell. We are very glad to have the opportunity to work together with these personalities who share our great interest in outdoor life and respect for nature. Our ambassadors come from all over the world with different backgrounds - bicycle enthusiast, cook, daring mother and many more.

Read about their stories and adventures and let them inspire you!

Henrik Orre

"To me, my profession is more than a lifestyle..." >>

Rahel Schelb

"But I have to admit, I was pretty nervous..." >>

Stefan Lundgren

"You don't need as much as you think...” >>

Elle Nikishkova

"You could say that my life has been a long and varied journey. .” >>