Because every adventure, action and even choice of meal has its reason. Often it is a underlying feeling, memory or dream that guides us forward. So we ask you to take a moment and reflect - who do you become in nature? Where do you go and what do you eat? What are your reasons for adventure?
We decided to ask some of our users what time in nature is for them. We will keep this page updated with new stories throughout the year, so if you're curious, come back another day for more to read. Or follow us on Instagram to be first to know when we release a new #MyReason.